Outreach is an effective yet, often overlooked public relations strategy. Engaging your audience—whether it’s doctors, patients, the general public or others— through activities such as events and presentations can create a deeper, personal relationship to your organization or cause.
Urology Austin Teams Up with Round Rock Express for Prostate Cancer Awareness Month
MedVoice PR developed the idea of partnering with the minor league baseball team, Round Rock Express, to help increase awareness about prostate cancer. Before baseball season came to a close and just before the official start of Prostate Cancer Awareness month, Urology Austin offered free prostate cancer screenings (through a PSA blood test) at a Round Rock Express game to all men over 45 years of age.
It was a huge success from awareness and education to publicity surrounding the event. Hundreds of men received the free screening and a handful of men were flagged for further follow-up.