The medical landscape in Central Texas has become fiercely competitive. Declining reimbursement, increasing regulations, a shift to value care, and a rise in healthcare consumerism has all turned the heat on physician practices. And gone are the days where your patient base came from referring physicians alone. What can you do to stay competitive, while maintaining and even increasing your patient volumes? A comprehensive public relations and marketing strategy is a smart p

It’s hard to predict a crisis. The ones that are predictable, well, if you think they could happen, they are easier to plan for. It is the unexpected, strange, and traumatic ones that test the agility and aptitude of a communications team. – Mice turned blue in a preclinical trial. – Someone was shot in the parking lot. – The third-party organization managing your clinical trial just went bankrupt mid-trial. – A multi-million-dollar fee was just assessed due t