It’s hard to predict a crisis. The ones that are predictable, well, if you think they could happen, they are easier to plan for. It is the unexpected, strange, and traumatic ones that test the agility and aptitude of a communications team. – Mice turned blue in a preclinical trial. – Someone was shot in the parking lot. – The third-party organization managing your clinical trial just went bankrupt mid-trial. – A multi-million-dollar fee was just assessed due t