Meet Our Consultants
Alyssa’s fifteen year career in public relations stems from her longtime love of writing and wordsmithing. Her portfolio includes press materials, testimonials and case histories, social media content, marketing collateral, and everything in between – you name it, she has written it!
With prior stints at agencies in Chicago, Houston (Vollmer Public Relations, since acquired by Edelman), and Dallas (The Richards Group), Alyssa has supported clients in a variety of fields such as energy (Shell/Shell Chemicals), and technology (Questia.com). She also has promoted iconic national brands like American Standard (Plumbing/Heating & Air Conditioning), and worked as an in-house marketing specialist for the Society of Petroleum Engineers, a technical organization boasting more than 140,000 members worldwide. In addition, her media relations efforts have garnered coverage in Forbes, Newsweek, Time, USA Today, on television (Bob Vila's Home Again), and in local business journals, and industry trade publications. She also possesses event planning and trade show experience.
Alyssa received her bachelor’s degree in French and International Relations from Lake Forest College and is a former member of PRSA (Public Relations Society of America).
Whitney D'Armond is a provider outreach and business development specialist with over fifteen years of experience leading national and local promotions for such companies as Sony Music and Walmart. Whitney launched her career in healthcare at CHI St. Luke's Health in the Houston Medical Center and later joined the Seton Healthcare Family in Austin, Texas. While at Seton, she led provider engagement efforts for the Seton Health Alliance and managed referral development and physician recruitment for Seton Heart Institute and Seton Medical Center Austin.
Whitney specializes in custom outreach campaigns that yield deep relationships and long-term referral growth. She enjoys physician and community-facing outreach alike and has worked closely with adult and pediatric specialists and sub-specialists. She received her Bachelor's of Science degree in Mass Communications from Belmont University in Nashville, Tennessee.
Media Strategist; Principal, West End Marketing + Media
Susan Jahns brings 25 years of expertise helping brands and non-profits define their markets, engage their best customers, and make sense of today's ever-changing media landscape. With a background in marketing and public relations, she aligns media strategy with business goals to identify opportunities, leverage content and pursue the most cost-effective media. She has planned and purchased national, regional and local media across the spectrum, including television, digital, mobile, radio, print, and out-of-home. Susan holds a bachelor’s degree in journalism with an emphasis in public relations and has received national and statewide awards for her work. Her agency is certified as a City of Austin WBE/DBE and Texas HUB. Find out more at www.westend-marketing.com.
Katy Byther is a graphic designer with over 12 years of experience, specializing in the healthcare industry. She started her career working for an Austin newspaper, followed by seven years as the sole in-house graphic designer for the Seton Healthcare Family. There, she worked closely with marketing and public relations teams, managing print collateral for external and internal audiences, as well as user interface and web design for Seton’s large network of hospitals. Most recently, she has started her own freelance design business, working with a number of healthcare organizations such as Seton, Health Alliance for Austin Musicians (HAAM) and MedVoice. You can see more of her work at www.katybyther.behance.net