Media Outreach Results in Record-Breaking Website Traffic
While GIDEON has been known for nearly two decades in academia for diagnosis and reference of infectious diseases and microbiology, managing partnerships with high-profile universities, hospitals, public health departments, and military organizations, they were still widely unknown outside academia and wanted to increase awareness before launching a new database interface.
In the first month alone, GIDEON hit record-breaking website traffic. Monthly website traffic in April 2020 exceeded all months since May 2006. The vast majority of these visits were related to earned media.
MedVoice also garnered 22 earned media stories in a wide variety of outlets, which resulted in a potential reach of 310M with an average value equivalency of nearly $3 million.