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Biotech PR Agencies

GIDEON

case study

Media Outreach Results in Record-Breaking Website Traffic 

CONTENT MARKETING   |    MEDIA RELATIONS

goal

While GIDEON has been known for nearly two decades in academia for diagnosis and reference of infectious diseases and microbiology, managing partnerships with high-profile universities, hospitals, public health departments, and military organizations, they were still widely unknown outside academia and wanted to increase awareness before launching a new database interface. 

Medical Startup PR

execution

MedVoice wanted to raise visibility of GIDEON through earned media to healthcare-specific outlets and general consumer media outlets.

 

We also optimized visibility with supportive content marketing in the form of client testimonials, blogs and social media content. 

Biotech Public Relations
Medical Device Public Relations
Biotech Publicist

results

In the first month alone, GIDEON hit record-breaking website traffic. Monthly website traffic in April 2020 exceeded all months since May 2006. The vast majority of these visits were related to earned media.

Healthcare IT public relations

MedVoice also garnered 22 earned media stories in a wide variety of outlets, which resulted in a potential reach of 310M with an average value equivalency of nearly $3 million.

Healthcare IT PR
Biotech digital marketing
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