HEALTHTRONICS
case study
Media Outreach + Video Storytelling Engage Employees, Boost Recruitment & Raise Visibility After Major Company Announcement
goal
When HealthTronics divested from their parent company, Endo Health Solutions, they hired MedVoice PR to raise awareness about their newly independent company. This included numerous company announcements about acquisitions, new devices, clinical applications, and the company’s philanthropic efforts.
HealthTronics also tapped MedVoice PR to produce videos to educate employees about their accomplishments and to recruit new talent.
strategy
Now independent from their global parent company, HealthTronics needed to stay top of mind with their stakeholders. We recommended consistent media outreach about new acquisitions and new clinical applications regarding their portfolio of mobile, medical devices.
MedVoice PR identified relevant and timely ‘hooks’ for media surrounding their prostate cancer mobile therapy equipment, for example. For four consecutive years, we executed strategic campaigns around ‘Prostate Cancer Awareness Month’ and ‘Men’s Health Month’. This included media outreach to mainstream media and trade publications, business journals, creating community partnerships (including partnering with a minor league baseball team and a D1 hockey team and crafting consistent content marketing.
When HealthTronics needed to expand their team, we used creative, video storytelling to highlight various employees and their responsibilities.
